§ 73.173. Advertisements and representations.
(a) The advertising and representations made by a person representing the school may neither misrepresent facts relating to the school nor mislead prospective students or the general public.
(b) A school may not use a name, other than the name appearing on its license or registration, for advertising or publicity purposes. A school may not advertise or imply that it is supervised, recommended, endorsed, accredited or approved by the Department or the Board.
(c) A statement on licensure or registration shall read, ‘‘Licensed (Registered) by the Pennsylvania State Board of Private Licensed Schools.’’
(d) A school may not claim or imply that it is endorsed by colleges, universities or other institutions of higher learning.
(e) A school may not claim or imply that it will guarantee one of the following upon completion of its course or program:
(1) Admission to an educational institution.
(2) Employment.
(3) A specific wage.
(f) A school may not solicit prospective students to enroll in the school by means of blind advertisements or advertisements in the help wanted or other employment columns of newspapers and other publications.
(g) A school may not use the words ‘‘college’’ or ‘‘university’’ in the school name or in another manner.
(h) A school is prohibited from bait and switch advertising or solicitation.
(i) The words ‘‘engineer’’ or ‘‘engineering’’ may not be used in a name or title that might lead to the assumption that a school prepares engineers or teaches engineering. The words may be used as adjectives, such as engineering drafting, engineer’s aide or engineering technology.
(j) A school may not use descriptive phrases in the superlative degree in advertising.
(k) A school may not offer premiums, special endorsements or discounts to prospective students.
(l) A school may not demean another school.
Source The provisions of this § 73.173 amended April 1, 2005, effective April 2, 2005, 35 Pa.B. 1982. Immediately preceding text appears at serial pages (220329) to (220330).
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