40 Pa. Code § 13.56. Permissible point of sale (POS) incentive programs.

§ 13.56. Permissible point of sale (POS) incentive programs.

(a)  A POS incentive program must be sponsored by a manufacturer or importing distributor of malt or brewed beverages.
(b)  The composite value of prizes available to nonlicensed buyers shall be at least three times the value of prizes available to distributors/importing distributors.
(c)  Associated display and novelty items must be directed at and available for nonlicensed buyers.
(d)  A prize may not be given to every participant.
(e)  The value of a prize for a nonlicensed buyer may not exceed $1,500.
(f)  The POS incentive program may not incorporate a payment to licensees based on the number of cases displayed.
(g)  The POS incentive program shall be approved in advance by the Office of Chief Counsel, Pennsylvania Liquor Control Board.

Authority

   The provisions of this §  13.56 issued under section 207(i) of the Liquor Code (47 P. S. §  2-207(i)).

Source

   The provisions of this §  13.56 adopted January 5, 2007, effective January 6, 2007, 37 Pa.B. 16.
MISCELLANEOUS PROVISIONS

Source

   The provisions of these § §  13.61—13.62 adopted June 26, 1952; amended through April 24, 1970, unless otherwise noted.

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