§ 813a.2. Advertising.
(a) Interactive gaming certificate holders and interactive gaming operators shall comply with § 501a.7 (relating to advertising).
(b) All interactive gaming advertisements exclusively directed to residents of this Commonwealth shall be co-branded, clearly and prominently displaying the name or logo, or both of the interactive gaming certificate holder and interactive gaming operator in equal size and quality, including but not limited to:
(i) Television or radio advertisements relating to the availability of interactive gaming or sports wagering in this Commonwealth.
(ii) Direct mail pieces, e-mails, or text messages sent to residents of this Commonwealth.
(iii) Billboards located in this Commonwealth.
(iv) Newspaper, magazine and other print publications that are based in this Commonwealth, including online editions of these publications.
(c) Advertising utilized by interactive gaming certificate holders and interactive gaming operators may not:
(1) Consist of indecent or offensive graphics or audio, or both.
(2) Obscure the game play area or obstruct a game in progress.
(3) Contain content that contradicts the game rules or terms and conditions.
(4) Specifically target players which have been excluded from play.
(d) Interactive gaming certificate holders and interactive gaming operators may utilize celebrity or other players to participate in peer-to-peer games for advertising or publicity purposes provided:
(1) The interactive gaming certificate holder or an interactive gaming operator clearly identifies the celebrity player to the players.
(2) The interactive gaming certificate holder or an interactive gaming operator does not realize a profit beyond the rake for hosting the celebrity player.
(3) The interactive gaming certificate holder or an interactive gaming operator shall include winnings by the celebrity player in its gross gaming revenue if the certificate holder or licensee does not permit the celebrity player to retain these funds.
(e) An interactive gaming certificate holder or an interactive gaming operator that contracts with a celebrity player to advertise or promote its services may fund the celebrity player’s interactive gaming account in full or in part. The certificate holder or licensee may also pay the celebrity player a one-time or flat fee for his services.
(f) A celebrity player engaged in interactive gaming in this Commonwealth under an agreement with an interactive gaming certificate holder or an interactive gaming operator for advertising or promotional purposes may or may not utilize his own funds to wager.
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