§ 1.245. Identity and size of principal display panel.
The principal display panel shall be the part of a label that is most likely to be displayed, presented, shown or examined under customary conditions of display for sale. Where packages bear alternate principal display panels, information required to be placed on the principal display panel shall be duplicated on each principal display panel. The principal display panel shall be large enough to accommodate all the mandatory label information required to be placed thereon by this chapter with clarity and conspicuousness and without obscuring such information by designs or vignettes or crowding. In determining the area of the principal display panel tops, bottoms, flanges at tops and bottoms of cans, and shoulders and necks of bottles or jars shall be excluded. The principal display panel shall conform to the following size requirements:
(1) In the case of a rectangular package, one entire side the area of which shall be at least the product of the height times the width of that side.
(2) In the case of a cylindrical or nearly cylindrical container, an area that is 40% of the product of the height of the container times the circumference of the container, or an area at least one-third of the product of the height times the circumference of the container, if immediately to the right or left of such area, there is an area reserved for information prescribed in § 1.244(2), (3) and (5) (relating to information required on principal display panel) equal to not more than 20% of the circumference.
(3) In the case of a container of any other shape, 40% of the total surface of the container.
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