§ 1.260. Artificial coloring.
(a) When artificial coloring is permitted to be added to edible fats it shall be declared on the label in a prominent manner and contiguous to the name of the product by the words ‘‘Artificially colored,’’ ‘‘Artificial coloring added’’ or ‘‘With added artificial coloring.’’ When natural coloring such as annatto is added to edible fats such substance shall be declared on the label in the same manner by a phrase such as ‘‘Colored with annatto.’’
(b) When product is placed in a casing to which artificial coloring is applied there shall appear on the label, in a prominent manner and contiguous to the name of the product, the words, ‘‘Artificially colored.’’
(c) If a casing is removed from product at an official establishment and there is evidence of artificial coloring on the surface of the product, there shall appear on the label, in a prominent manner and contiguous to the name of product, the words ‘‘Artificially colored.’’
(d) When a casing is colored prior to its use as a covering for product and the color is not transferred to the product enclosed in the casing, no reference to color need appear on the label but no such casing may be used if it is misleading or deceptive with respect to color, quality, kind of product or otherwise.
(e) Product which bears or contains any other artificial coloring as permitted shall bear a label stating that fact on the immediate container or if there is none, on the product.
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