§ 18.910. Advertising.
(a) An advertisement by a naturopathic doctor shall contain both of the following:
(1) The name of the naturopathic doctor as registered with the Board.
(2) The words ‘‘naturopathic doctor,’’ ‘‘doctor of naturopathic medicine,’’ or ‘‘registered naturopathic doctor.’’
(b) Advertisements by a naturopathic doctor may not contain any of the following:
(1) The word ‘‘physician’’ unless the naturopathic doctor is also currently and actively licensed as a physician or physician assistant in this Commonwealth.
(2) Words or phrases indicating or implying that the naturopathic doctor is ‘‘board certified’’ or ‘‘board eligible’’ unless the certification body is also disclosed.
(3) Statements containing misrepresentations of facts.
(4) Statements that cannot be verified by the Board for truthfulness.
(5) Statements likely to mislead or deceive because of their context or because the statements make only a partial disclosure of relevant facts.
(6) Statements intended to, or likely to, create false or unjustified expectations of favorable results.
(7) Statements containing representations or implications that can reasonably be expected to cause an ordinary prudent person to misunderstand or be deceived.
(8) Statements that are untruthful and improbable or contain misstatements, falsehoods, misrepresentations, distorted or fabulous statements as to cures.
(9) Statements that misrepresent the nature, characteristics or qualities of merchandise or naturopathic services provided by a naturopathic doctor.
(10) Statements that a manifestly incurable condition can be cured or that guarantee a cure of any condition.
(11) Statements promoting herbal, natural or dietary supplements as drugs.
(12) Statements recommending any modality of service that is inconsistent with the health, safety and welfare of the public.
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